Digital Marketing 101

Digital marketing, as its name suggests, is marketing conducted using digital means like the Internet, mobile devices, TV, radio and other digital devices. Let’s exclude TV and radio for now and focus on Internet marketing.

Digital marketing, also known as Internet marketing is all about becoming visible and staying prominent even when your competitors are threatening to overshadow and outdo you at every turn.
What is Digital Marketing and how can it Benefit Your Business?


They ask.

If you are currently wondering “what is digital marketing?”, there is a high chance that you are not using this mode of marketing to its full potential, if at all. There are many reasons to rectify this by starting a digital marketing campaign right away.

Millions of people are using the Internet and mobile devices to search for products and services. If you are not being found within these searches, you are definitely falling behind.


Digital marketing has many guises. As online content, it helps you attract the attention of search engines and visitors. As social media, it helps you engage and interact with your target audience. As email marketing, it helps you attract more business through special offers, free samples and other incentives.

Digital marketing is also a relatively cheap and effective means of getting out a sales message that has maximum impact. The right campaign will help to drive targeted traffic to your website and bring tangible results.

Visibility, Engagement, Lead Generation, Measurement, Retention. This is the life cycle of digital marketing when handled in the right way. From first attraction through to creating loyal customers, digital marketing can be one of the best things you do for your business.

If you are not competing on a digital level, you could be missing out in a huge way and actually helping your rivals to take advantage.

At Setup Digital Creative Solutions, we specialize in bringing businesses and customers together using highly effective marketing techniques. Whether you are just starting out, revitalizing your brand or aiming to fix previous mistakes, Let us design a digital marketing strategy that fits all your business needs and goals perfectly.

We believe that Digital marketing is the only way you can stay ahead, and it’s never too late to start.

Call us for a free consulting session via
+255 778 822 922, or visit

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